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AREA
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AREA CONSULTANTS

DEVELOPMENT IS MUCH MORE THAN JUST BUILDING SOMETHING ON A PIECE OF LAND.

BY DEFINITION, DEVELOPMENT IS THE PROCESS BY WHICH SOMETHING GROWS AND EVOLVES, BECOMING EVER MORE ADVANCED.

OUR BUSINESS IS TO PROVIDE BESPOKE DEVELOPMENT CONSULTANCY TO OUR CLIENTS.

WE DO MORE THAN JUST PROVIDE SIMPLE MARKET DATA: WE GENERATE MEANINGFUL INSIGHTS BASED ON THE CAREFUL ANALYSIS OF MARKET DATA AND BY CORROBORATING OUR FINDINGS IN THE FIELD.
 

ABOUT: Welcome

SERVICES
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Business Meeting
Business Meeting

DEVELOPMENT STRATEGY
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  • MARKET RESEARCH

  • CONCEPTUALISATION

  • DESIGN REVIEW

  • SUSTAINABILITY REVIEW

FINANCIAL FEASIBILITY STUDIES
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  • DISCOUNTED CASH FLOW MODELING

MARKETING STRATEGY
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  • POSITIONING

  • TARGET MARKET DEFINITION

  • DEAL STRUCTURING

  • INFORMATION MEMORANDUM

  • REQUEST FOR PROPOSAL

  • OFFER MEMORANDUM

  • NETWORKING AND TAPPING

  • NEGOTIATION STRATEGY

ABOUT: Services

PROFESSIONALS
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AREA CONSULTANTS IS EXPERIENCED IN ALL PROJECT TYPES – FROM RESIDENTIAL THROUGH HOSPITALITY, AS WELL AS INTEGRATED RESORTS AND MIXED USE DEVELOPMENTS. 
WE ARE MULTICULTURAL AND MULTILINGUAL, PROVIDING DIRECT ACCESS TO FIRST-HAND WORLDWIDE MARKET KNOWLEDGE ACROSS.
COLLECTIVELY, OUR PROFESSIONAL EXPERIENCE SPANS THE GLOBE. WE'VE WORKED ON PROJECTS AND WALKED THE STREETS OF CITIES IN ALMOST EVERY COUNTRY OF THE WORLD AND WE'RE PROUD MSC REAL ESTATE ALUMNI OF THE NATIONAL UNIVERSITY OF SINGAPORE.

ABOUT: Team

JAY (JONGWHA) LEE
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MANAGING DIRECTOR

An entrepreneurial leader with extensive international experience in full service real estate consultancy, including corporate real estate advisory, investment advisory, development strategy consultancy, feasibility study, valuation and facility management.


A successful mega project development track record in high-rise, mixed use, township, integrated resort and urban development with diversified geographical coverage including Korea, Russia, China, USA, India, Vietnam, Cambodia, UAE, Uzbekistan, and Azerbaijan.

​

Previously Jay held the following positions:

  • Facility Operations Director at Histogenetics LLC

  • Representative Director at Knight Frank Korea

  • Director of Consulting at CBRE Korea

  • Associate Director of Consulting and Valuation at Vigers Korea.

 

Jay holds an MSC in Real Estate from the National University of Singapore, and BSC Business Administration from Hangyang University in Korea.

SELECTED PROJECTS
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LOTTE SUPER TOWER
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Seoul, South Korea

DESIGN REVIEW 
DEVELOPMENT CONCEPTUALIZATION
SUSTAINABILITY STUDY

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555 METER TALL SKYSCRAPER DEVELOPMENT TEAM WITH OUTSOURCED ARCHITECTS AND PROFESSIONALS​.

(CBRE)

Shilla Hotel Sustainability Strategy

THE SHILLA HOTEL SEOUL
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Seoul, South Korea

DEVELOPMENT CONCEPTUALIZATION
MARKETING STRATEGY
DESIGN REVIEW FOR SUSTAINABILITY

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IN-DEPTH STUDY FOR THE 1ST HIGH-END SOCIAL CLUB LAUNCHING IN KOREA AS PART OF "LIFE STYLE CENTER" HOTEL.

(CBRE)

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GRAND HYATT SEOUL
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Seoul, South Korea

VALUATION

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CONDUCTED VALUATION FOR SHAREHOLDERS FOR 3 YEARS IN A ROW BASED ON ROYAL INSTITUTE OF CHARTERED SURVEYORS STANDARDS.

(VIGERS)

PARK HYATT HOTEL SEOUL
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Seoul, South Korea

FEASIBILITY STUDY

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ANALYZED FINANCIAL FEASIBILITY IN CONJUNCTION WITH BROAD MARKET RESEARCH. IT WAS THE FIRST 6-STAR HOTEL TO LAUNCH IN THE SEOUL HOSPITALITY MARKET.

(VIGERS)

1.Busan Lotte Town Feasibility Study.jpg

BUSAN LOTTE TOWN
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Busan, South Korea

FEASIBILITY STUDY

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FINANCIAL FEASIBILITY STUDY FOR THE LARGEST MIXED-USE DEVELOPMENT IN BUSAN CITY, INCLUDING A 424-METER HIGH SKYSCRAPER.

(CBRE)

1.Universal Studio Korea Hotel and Theme

UNIVERSAL STUDIOS HOTEL KOREA
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South Korea

FEASIBILITY STUDY

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MARKET RESEARCH OF VARIOUS SECTORS AND FINANCIAL MODELING FOR HOTELS, RETAIL, GOLF COURSE AND THEME PARK.

(CBRE)

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NEW SONGDO CITY
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Songdo, South Korea

VALUATION

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THE LARGEST VALUATION EVER CONDUCTED IN SOUTH KOREA FOR MAJOR INVESTORS. 1.6 MILLION SQM OF LAND EQUITY DISTRIBUTION BY 20+ VALUERS FROM 6 DIFFERENT COUNTRIES.

(VIGERS)

Yongsan International Business District

YONGSAN INTERNATIONAL BUSINESS DISTRICT (YIBD) LANDMARK TOWER
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Yongsan, South Korea

DEVELOPMENT STRATEGY
SUSTAINABILITY STRATEGY
FEASIBILITY STUDY

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ICONIC YIBD LANDMARK TOWER FEASIBILITY STUDY WITH CONSIDERATION OF DEVELOPMENT / SUSTAINABILITY STRATEGY FOR  THIS 560,000 SQM DEVELOPMENT.

(CBRE)

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LOTTE HOTEL SHENYANG
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Shenyang, China

FEASIBILITY STUDY

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OVER 1.0 MILLION SQM MIXED USE DEVELOPMENT CONSISTING OF HIGH-END RETAIL, HOTEL, RESIDENTIAL AND OFFICE AT THE CORNER OF THE FINANCIAL DISTRICT IN SHENYANG.

(CBRE)

InterContinental_Robertson_Quay

INTERCONTINENTAL ROBERTSON QUAY
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Singapore

F&B RESEARCH
F&B STRATEGY

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IN-DEPTH MARKET RESEARCH TO CREATE A BESPOKE F&B STRATEGY FOR THE PROPERTY, RESULTING IN A SINGAPORE TOP RESTAURANTS 2018/19 WIN FOR ONE OF ITS RESTAURANTS.

(AVROKO)

Kerry HK

KERRY HOTEL HONG KONG
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Hong Kong, SAR China

F&B MARKET RESEARCH
F&B STRATEGY
BRANDING BRIEF
INTERIOR DESIGN BRIEF
INTERIOR DESIGN REVIEW

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IN-DEPTH MARKET RESEARCH TO CRAFT A BESPOKE STRATEGY FOR THE FOOD & BEVERAGE OFFER AT THE NEW KERRY CENTRE HOTEL.LEADERSHIP OF THE BRANDING AND INTERIOR DESIGN TEAM.

(AVROKO)

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KERRY CENTRE SHENYANG
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Shenyang, China

MARKET RESEARCH
MARKET STRATEGY
BRANDING BRIEF
INTERIOR DESIGN BRIEF

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IN-DEPTH RETAIL MARKET RESEARCH, AND FORMULATION OF A STRATEGY FOR POSITIONING, BRANDING AND INTERIOR DESIGN OF THE NEW KERRY CENTRE.

(AVROKO)

KOREA EXCHANGE BANK
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South Korea

PORTFOLIO MARKETING STRATEGY

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PROVIDED AN NPL DISPOSITION STRATEGY AS A PART OF THE M&A PROCESS WITH HANA BANK IN KOREA.

(CBRE)

KOREA TEACHERS CREDIT UNION
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South Korea

PORTFOLIO MARKETING STRATEGY

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ORGANIZED AND LED PROJECT STEERING GROUP TOGETHER WITH THE UNION'S PORTFOLIO MANAGERS FOR  PORTFOLIO RESTRUCTURING STRATEGY AND DEVELOPED AN ASSESSMENT TOOL WITH CONSIDERATION OF MARKET RESEARCH DATA, URBAN PLANNING UPDATE, COMPETITION ANALYSIS AND PHYSICAL CONDITIONS.

(CBRE)

Macquarie.Portfolio Valuation over $1.0

MACQUARIE
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South Korea

VALUATION

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COORDINATED VALUATION PROJECTS BASED ON ROYAL INSTITUTE OF CHARTERED SURVEYORS STANDARD WITH IN-HOUSE APPRAISERS.

(CBRE)

ABOUT: Projects

CONTACT
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AREA CONSULTANTS INC

630 9TH AVE
NEW YORK, NY 10036
USA

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14 ROBINSON ROAD

SINGAPORE

048545

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JAY@AREA-CONSULTANTS.COM

+1-914-924-2504

THANK YOU!

ABOUT: Contact
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